Noemí Martínez

Corporate image design for journalist

One of the last design commissions we have worked on is Noemí Martínez‘s corporate image. In this case we have looking for the way to join 3 sectors of her business (journalism – layout – writing) in a single logo, so that at a first glance the business sector was perfectly understood. 

We also had very clear briefing concepts that had to be present: dynamism, youth, class, sobriety, innovation, strength, joy, speed, tradition and elegance.

With this challenge ahead we develop her branding, a logo that refers the sectors mentioned above, with a set of basic shapes and which can also mutate and adapt to different formats where it will be shown.

As our work doesn’t usually end up in front of the computer, we also made some letterpressed business cards (over white recycled cardboard) and a dry stamp make.

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