Some time ago, the marketing agency Relevant contacted us and told us about a product we could be interested in: an ink that reacts to light, made by Soluciones Luminiscentes. Both companies wanted us to try the product and feel completely free about what we might do with it. That is, we could do whatever we wanted. So making use of such an occasion, we made a design according to this material, in which you can read the sentence: ‘The brightest light casts the darkest shadow’. Apparently, it is a normal poster but… the surprise comes up when you turn off the lights! And so off we go to the dark room because we can’t stop looking at it since we finished printing the edition yesterday…
If you want to get a copy, plaese visit: http://shop.elcalotipo.com/en/product/the-brightest-light/
40 x 50 cm format. On 250 gsm black paper.