BQ Energies

BQ Energies is a newly created company located in the north of Spain. Focused on the supply of fuels from a network of gas stations.

They contacted us to help them with the overall design of their brand, to reflect in the consumer an image of a professional company, with good service and adjusted prices. Focused on competing and distinguishing itself from the rest of the companies that are dedicated to the supply of low-cost fuels in the area.

Once the study of their competition was carried out, we were able to focus on the colors and aesthetics with which we were going to work, defining a simple, legible and modern brand that refers to a detour sign that takes us to our final destination, in this case the refueling and use of the client’s facilities.

We designed both the general image of the logo with its color palette, as well as different applications, signage, in addition to the final aesthetics of the service stations.